BOMBERG is making its way off the beaten track of traditional watchmaking, creating watches for people who are cool, creative and confident, all over the world in Latin America (its driving markets, notably Mexico, where the brand is already the number 5 lifestyle watch brand), the USA, Asia and Europe.

Swiss brand, independent, agile, fast, based in Neuchâtel, BOMBERG traces its way with strong references to the world of tattoos, symbols and icons. The Tattoo. That's right. The brand has been close to it since 2012. A precursor. Daring at the time. Fearless. Today, the claim of its new positioning and advertising campaigns: #TattooYourDesire. A whole universe. Extreme tattoos, intimate tattoos. Different trends around the world, different communities, BOMBERG tells their stories, highlights their creativity, asserts their personality.